蜜桃直播

Digital Future Institute / Creativity, Media and Social Responsibility

Creativity, Media and Social Responsibility

Shaping global policies and research ethics, driving ethical innovation and responsible research worldwide.

Our work informs governments and researchers on the critical intersections of media, technology, and society. This includes work on diversity, inclusion and equality in relation to work and disability and creative industries.

We provide a rigorous analysis of the contemporary social order and the global nature of mediated communication. We pioneer transformative approaches that redefine the future of media and communication by synthesising practice-based research with cutting-edge advancements in creative practice and creative technologies, future interfaces, computer science, and digital humanities.

Areas of expertise
  • Computing and social responsibility
  • Creative Technology
  • Media Discourse

Research projects

Flagship Projects

SMIDGE - Social Media Narratives: Addressing Extremism in Middle Age

SMIDGE, PI: Dr Sara Wilford, is a Horizon Europe research project launched in March 2023 with a three-year duration. The project examines how online narratives, including conspiracy theories and misinformation, spread and evolve, with a focus on individuals aged 45-65. This generation plays a vital role in shaping public discourse, bringing experience and influence to social and political discussions. By better understanding their online engagement, our research seeks to empower individuals with tools to navigate the digital platforms confidently and contribute to a more informed society.

Partnerships

Our members
  • Dr Nitika Bhalla

    Project Manager

    nitika.bhalla@dmu.ac.uk

    0116 2078061

  • Dr David Adjetey Boye

    Lecturer in Business Management

    david.boye@dmu.ac.uk

    +44 (0) 116 250 6192 (extension 6192)

  • Ms Saria Digregorio

    Senior Lecturer in Graphic Design

    saria.digregorio@dmu.ac.uk

    N/A

  • Dr Pierluigi Ercole

    Associate Professor in Film Studies

    pier.ercole@dmu.ac.uk

    +44 (0)116 207 8461

  • Dr Indrani Lahiri

    Deputy Head of Leicester Media School

    ilahiri@dmu.ac.uk

    +44 (0)116 257 7859

  • Professor Jason Lee

    Head of Leicester Media School Partnerships

    jason.lee@dmu.ac.uk

    +44 (0)116 257 7493

  • Dr Neil McBride

    Reader in IT Management

    nkm@dmu.ac.uk

    +44 (0)116 207 8500

  • Professor Claire Monk

    Professor of Film & Film Culture

    cmonk@dmu.ac.uk

    n/a

  • Dr Adebowale Owoseni

    Senior Lecturer in Information System

    adebowale.owoseni@dmu.ac.uk

    +44 0116 366 4553

  • Professor Kathleen Richardson

    Professor of Ethics and Culture of Robots and AI

    kathleen.richardson@dmu.ac.uk

    +44 (0)116 207 8584

  • Dr Keith Scott

    Senior Lecturer in English Language/Chair, Faculty Research Ethics Committee

    jklscott@dmu.ac.uk

    0116 255 6188

  • Dr Jethro Shell

    VC2020 Senior Lecturer

    jethros@dmu.ac.uk

    44 (0)116 207 8520

  • Dr Allan Taylor

    Head of Leicester Media School and Associate Professor of Media Production

    allan.taylor@dmu.ac.uk

    N/A

  • Dr Giuliana Tiripelli

    Senior Lecturer in Digital Journalism and Media Discourse

    giuliana.tiripelli@dmu.ac.uk

    0116 257 7896

  • Dr Kutoma Wakunuma

    Associate Professor Research and Teaching in Information Systems

    kutoma@dmu.ac.uk

    +44 0116 207 (8993)

  • Dr Sara Helen Wilford

    Associate Professor

    sara@dmu.ac.uk

    +44 (0)116 250 6294

  • 16

Highlights

The Cluster in Creativity, media and Social Responsibility (CCSR) has been researching for over 30 years into the ethical and responsible use of digital technology.

17 April 2025

Watch Emeritus Professor Rogerson talk (founder of CCSR).

77% of those aged 65+ use Facebook trusting content at face value, reluctant to factcheck, and more vulnerable to radicalization.

18 April 2025

蜜桃直播 research addresses extremism in the  project